Custom Label Conferences

There have been two different conferences in Dubai and Turkey, where label converters debated if they considered themselves to be manufacturers of labels or service providers.

It was very surprising that the result showed over 90 percent of the converters gave their response as 'manufacturers'. This response proves why so many customers shop around to find a custom label manufacturer that cares. If converters want to maintain profitability and grow, this must change.

In today's increasingly competitive environment, the art of producing high-quality custom labels is no longer sufficient to differentiate you from your competitors. The label converter must become a consultant to his customer - the end user - offering expertise and services such as lean manufacturing or environmentally sustainable processes.

There are many label converters in the industry today who are thriving thanks to increasing their focus on service instead of simply manufacturing. It helps them win business and increases their profitability. Viewing yourself as a service provider when making custom labels for customers and not just a manufacturer will help earn and keep business in these trying times.

Many customers do not know exactly what they want when ordering labels. It just takes a few key questions from the converters sales team to uncover these issues and prevent a dissatisfied customer. That is the key to growth in this market.